French Montana wants to be more than a social media activist.
Moroccan-born hip-hop artist French Montana recently released his platinum-selling single “Unforgettable” (featuring Swae Lee), and the music video was filmed in Kampala, Uganda, a country located in East Africa. Furthermore, Montana discovers a Uganda dance group named Triplets Ghetto Kids, while listening to his daily African playlist and decided to feature them in the video.
“I seen them kids and I saw something I never before. I saw art, I kids that were rich on the inside. I saw a lot of love,” said Montana on CNN.
From that point on, Montana realized he had to do something different and create a music video that is not common in the rap game. Montana knew he had a hit song on deck and he decided to let it be his first single from his third forthcoming album Jungles Rules.
At first, Montana just wanted to make a video, but then he realized that he should not take from the culture without giving back. As the rapper traveled the country, he noticed that Uganda’s health and living conditions were severe.
“I feel that every woman and child should have great healthcare. I feel that it shouldn’t be conditions like that nowhere on Earth. I didn’t even think those kinds of things existed,” said Montana in a CNN interview.
In a recent interview, Montana told CNN entertainment reporter Chloe Melas that he saw hospitals with only two rooms and over 300,000 people are residing in Uganda. As a result, the rapper donated $100,000 of his money to help improve the health conditions in Uganda as well as partnering with Global Citizens and Mama Hope to establish the Unforgettable healthcare campaign.
At the moment, Montana is the leading the Unforgettable healthcare campaign by building new and efficient hospitals and speaking with Uganda’s President Yoweri Museveni about bringing sustainable and affordable healthcare to the country.
Africa will always have a special place in French Montana’s heart because he was born in Morocco, a northern Africa country, and did not immigrate to Bronx, New York until he was 13 years old.
Now that he has a platform and the following, Montana has the resources to bring awareness to this inspiring movement.