Restaurant marketing
Christmas is not a single screen campaign
Restaurant needs change week by week in December. Festive menus, important messages, New Year and the post-holiday period all need different content — and different moments to take it down.
Christmas is Not a Single Campaign
In the restaurant business, treating Christmas as a static, one-time campaign is a missed opportunity. The festive season stretches over several weeks, presenting different moments to engage and delight your guests uniquely.
Menus and Special Products
Highlight special festive menus and products like the festive sharing platter that cater to the holiday spirit. Use screens to showcase images and descriptions of these special offerings to entice customers.
Hours and Important Messages
Ensure your guests are well-informed by dynamically displaying opening hours, special events, and reservation reminders. Clear communication helps manage expectations and enhances the customer experience during busy festive times.
Example: Christmas and New Year campaign
New Year and Epiphany
- Prepare screens with messages celebrating the New Year, ensuring a fresh and vibrant start.
- Highlight any Epiphany events or menu items if your restaurant observes this tradition.
- Plan to transition screen content soon after New Year to maintain relevance.
Manage Your Festive Content
Learn when to update or remove specific content and keep your restaurant screens fresh throughout the holiday season.