Magazine
Ideas, guías e historias prácticas para que tus pantallas trabajen más.
Design
How to make an on-screen menu easy to read
A menu can look perfectly clear up close and become difficult to understand from across the restaurant. Viewing distance, text size, contrast and hierarchy should guide every design decision.
Restaurant marketing
Easter in Hospitality: Preparing Your Screens for Peak Days
Optimize your restaurant's digital displays for Easter. Maximize family engagement and sales with strategic content placement.
Restaurant marketing
Spring in the Restaurant: How to Refresh Promotions and Screen Content
Take advantage of the seasonal shift to revitalize your restaurant's offerings and on-screen messaging.
Artificial intelligence
How AI Can Help Restaurant Marketing
Uncover the practical applications of AI technology in enhancing restaurant marketing strategies.
Design
How to design a restaurant promotion that is understood in a few seconds
A restaurant screen has only a few seconds to communicate. Clear hierarchy, one main message and a photograph that immediately explains the product make the promotion easier to understand.
Restaurant marketing
Valentine's Day in Restaurants: How to Prepare a Visual Campaign That Helps Fill Reservations
Discover how to create a successful Valentine's Day campaign that boosts restaurant reservations with perfect timing, special menus, and a romantic atmosphere.
Restaurant marketing
Visual Promotion on Restaurant Screens to Highlight Products
Practical tips on using digital screens in restaurants to emphasize specific menu items and drive sales.
Restaurant marketing
Christmas is not a single screen campaign
Restaurant needs change week by week in December. Festive menus, important messages, New Year and the post-holiday period all need different content — and different moments to take it down.
Operations
Expired promotions should not stay on your screens
A temporary promotion can stop being valid while its content keeps playing. Defining its end date from the start helps keep restaurant screens aligned with what is actually available.
Restaurant marketing
How to Create a Content Calendar for Your Restaurant Screens
Optimize your restaurant's digital display strategy with a well-structured content calendar.
Restaurant marketing
Promote Your Christmas Menu Inside Your Restaurant
Discover effective ways to showcase your Christmas menu using restaurant screens.
Restaurant marketing
How to Prepare Your Restaurant Screens for the Christmas Campaign
Learn how to effectively utilize digital signage to boost your festive season promotions and enhance customer experience.