Beauty Salons
What to Show on Beauty Salon Screens to Promote More Services
Your salon screens can do more than display attractive images. Learn how to use them to present your service menu, highlight individual treatments and introduce packages that help clients discover more of what your salon offers.
The content on your screens is part of your salon experience
Clients visiting your beauty salon may not know everything you offer. Someone booking a haircut might also be interested in hair treatments, manicures or facial services. Well-planned screen content can introduce these options visually without interrupting your team's work.
The goal is not to display as many messages as possible. It is to choose information that clients can understand and use. A service menu makes your offering easier to explore, a featured treatment draws attention to a particular option, and a package explains how services can work together.
A useful starting point is to give your beauty salon screens three distinct roles: inform, highlight and sell. Each role supports a different kind of message while keeping the overall communication clear.
Inform, highlight and sell: what your salon screens can show
Inform
Display your core services and indicative prices so clients can quickly understand what is available.
Highlight
Give one treatment more visibility and explain what it includes and why someone might want to ask about it.
Sell
Introduce service packages and complementary treatments that clients may not have considered booking together.
Inform: make your service menu easy to browse at a glance
A digital service menu can present your most familiar salon services in a clear, structured format. Rather than filling the screen with every available option, group services into recognisable categories and make the essential details easy to scan.
For example, an illustrative menu could feature Haircut — €25, Hair Colour — €45 and Manicure — €22. These are sample prices, not actual salon offers. Every business should display its own current rates. The important part is the presentation: clear service names, visible prices and enough space between items to make the content readable.
If your salon offers a wide range of treatments, feature a representative selection on screen and direct clients to your full service menu for more details. This provides a useful starting point without overwhelming them with information.
Highlight: give a particular beauty treatment the attention it deserves
Not every service needs the same level of visibility. When you want to introduce or highlight a specific treatment, give it a dedicated visual with a recognisable name, a relevant image and a short explanation of what is included.
Imagine featuring a €39 facial treatment. Instead of showing only the name and price, add a concise description of the facial care session your salon actually provides. Keep the wording informative and avoid unsupported promises about cosmetic results.
An effective featured-treatment message should answer three questions: what is the service, what does it include, and how can a client find out more? Once these points are clear, the design can remain simple and focused.
Sell: introduce service packages without relying on discounts
A service package can be appealing because it brings together treatments that complement each other. It does not always need a large discount or a promotional countdown. You can focus on the convenience of booking related services together or present a combination suited to a particular occasion.
For example, a €55 Beauty Package could bring together two complementary services selected by the salon. The message should identify both services, explain exactly what the package price covers and include any important conditions.
Avoid describing a package as a guaranteed saving unless the comparison with individual service prices is accurate. The aim is to make the combination easy to understand so clients can decide whether it suits their needs.
How to combine the three messages without repeating the same content
You do not need to display three promotions at once. Instead, plan a short sequence in which each visual has a clear purpose: introduce your main services, highlight a particular treatment and present a complementary service package.
This gives the content variety while maintaining a recognisable visual identity. The service menu helps clients find information, the featured treatment introduces a particular option, and the package shows how different services can be combined.
There is no single content mix that works for every salon. Review which information is most useful to your clients and make sure every message keeps its essential details clear.
A simple sequence for presenting your salon services
Start with the essentials
Show a selection of core services and prices so clients can quickly explore your offering.
Introduce a featured service
Give one treatment its own visual, supported by a relevant image and concise explanation.
Present a combination
Complete the sequence with a package that brings together complementary services and explains what is included.
Four ways to make your screen content clearer
Make reading effortless
Use short headlines, visible prices and sufficient contrast between text and background.
Give each message one purpose
Decide whether a visual should inform, highlight or present a package. Avoid competing main messages.
Check every detail
Review service names, prices, inclusions and conditions before displaying the content.
Keep information current
Remove expired offers and revise visuals whenever services or prices change.
Once you know which services and messages you want to feature, the next step is bringing those ideas to your salon screens. Explore how iMediaGO approaches digital screens for beauty salons and how they can support your salon communication.
Frequently asked questions
Turn your content ideas into more engaging salon communication
From clear service menus to featured treatments and complementary packages, you now have a practical starting point for your screen content. Explore iMediaGO for beauty salons and discover how digital signage can support your everyday communication.
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