Leisure & Entertainment Marketing
What to Show on Digital Screens in Leisure and Entertainment Centres
Help visitors discover activities, check upcoming sessions and find more ways to enjoy their visit. Explore practical content ideas that make your digital screens useful throughout the day.
Help Visitors Choose Their Next Activity
Leisure and entertainment venues often offer several experiences at once. With different activities, session times and promotions competing for attention, visitors may struggle to find the information they need.
Effective screen content makes choices easier. It helps people understand what’s available, when they can join and which experiences might interest them.
Recognisable Activity
Lead with a clear activity name and a relevant visual. Visitors should immediately understand the experience being promoted.
Useful Details
Show essential information such as the next session time, duration or availability when relevant. Keep secondary details out of the main message.
Clear Communication
Give each creative one main purpose. Use short headlines, readable text and a strong visual hierarchy.
Four Types of Content Worth Showing on Leisure Centre Screens
Digital screens can help promote attractions, share session times and keep visitors informed about upcoming events.
Start with four content categories that provide practical value.
Content categories
Featured Activities
Showcase popular attractions such as bowling, escape rooms, virtual reality experiences, interactive games or family activities. Focus each creative on one experience rather than trying to promote everything at once.
Schedules and Session Times
Display upcoming activities, session start times and important programme updates. A concise schedule is easier to scan than a crowded timetable.
Special Events
Promote tournaments, themed evenings, karaoke sessions, live entertainment and seasonal activities. Make the event name, date and start time immediately visible.
Additional Experiences
Highlight refreshments, food offers and optional activities visitors can enjoy alongside their main experience. Keep each message relevant rather than filling every screen with promotions.
Make Activity Information Easy to Read at a Glance
Visitors rarely want to study a complicated timetable while enjoying their day.
A screen filled with competing messages can make even simple information difficult to understand.
Instead, feature one activity and focus on the details visitors need most.
For a virtual reality session, this might mean a large activity title, an engaging image and the next available start time.
If several sessions need attention, show a short schedule or use separate screen designs rather than crowding every detail into one message.
One featured activity, one clear time and one main message are often enough.
Promote Events and Experiences Visitors Might Otherwise Miss
Digital screens are useful for introducing activities beyond the visitor’s original plans.
A bowling competition, karaoke evening or themed event is easier to notice when paired with an engaging visual and a clear start time.
You can also highlight additional experiences, including refreshments or optional entertainment available during the visit.
Make it clear what visitors can enjoy, when it is available and how they can take part.
Give visitors a reason to notice the event, not just its name.
Match Screen Content to the Time of Day
A message that is useful in the morning may no longer be relevant later in the day.
Keep screen content aligned with activity times so visitors can quickly see what's available and what's coming next.
Four moments
Before a Session
Highlight activities starting soon and make the next start time easy to find.
Throughout the Day
Keep current activities and upcoming sessions visible as the programme progresses.
Ahead of a Special Event
Build awareness with a clear event name, date and start time.
During the Final Hours
Focus on experiences visitors can still enjoy and remove announcements for sessions that have ended.
Four Digital Screen Content Examples for Leisure Centres
These examples illustrate how everyday information can become clear, engaging screen content.
All activities and times are illustrative and should be adapted to the venue’s actual programme.
Give One Experience the Spotlight
A focused screen design helps visitors recognise an activity and see when they can join.
Example screen content:
VIRTUAL REALITY
Step Into a New Adventure
Next Session: 5:30 PM
Keep the experience name prominent, with the image and start time providing supporting information.
Make Upcoming Sessions Easy to Scan
A short schedule helps visitors see what's coming up without having to read a crowded timetable.
Example screen content:
TODAY’S ACTIVITIES
4:00 PM — Bowling
5:30 PM — Virtual Reality
7:00 PM — Karaoke
Show the most relevant upcoming sessions and update the list as the day progresses.
Make an Upcoming Event Stand Out
Give special events a distinctive visual and make the date and start time easy to find.
Example screen content:
KARAOKE NIGHT
Friday · 8:00 PM
Your Favourite Song Awaits!
Let the event title lead the creative and keep supporting information concise.
Introduce Something Extra to Enjoy
A complementary offer can encourage visitors to explore more of the venue’s experiences.
Example screen content:
TAKE A BREAK
Snack + Drink Combo
Available This Afternoon
Use an appealing product image and display any relevant offer conditions.
Choosing the right content is only part of an effective screen strategy. Visibility also depends on where each message appears. Explore where to place digital screens in a leisure centre and how screen locations can support the visitor journey.
Turn Your Screens Into a Guide to More Experiences
With iMediaGO, you can create content to highlight activities, communicate session times and keep visitors informed about what’s happening at your leisure centre.
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