Automotive
What to Show on Car Dealership Screens: Commercial Message Examples
Examples of sales messages for showroom screens: featured vehicles, financing, offers and accessories. This guide covers **what** to communicate — not where to place screens or how to run a service-centre visit.
More than corporate advertising
A dealership screen works when the message is commercial and readable: a hero vehicle, a clear monthly payment, a dated offer or an accessory with a visible price. This article focuses on **which messages and content types** to prepare for the sales floor (showroom and commercial touchpoints), not on mapping the full customer journey or workshop operations.
For **where and when** each message belongs along the sales journey, see /en/magazine/automotive/digital-signage-car-dealerships-8-content-ideas.
Make a vehicle stand out in the showroom
The showroom is where the customer decides which vehicle matters. Keep the on-screen message to three elements: the vehicle, the main promise and the price. For example, a hybrid SUV at €32,900: large vehicle image, short headline “Hybrid SUV”, price readable from several metres. The screen should complement the car, not compete with it.
Communicate financing in a way that is quickly understood
Structure financing in three levels: vehicle, monthly payment, commercial context. If a hybrid SUV is available from €299/month, show the car image, “€299/month” as the dominant figure and secondary text such as “Finance available”. A screen that prompts questions supports the sale.
How to structure a clear sales message on a dealership screen
A strong sales frame: hero image, primary offer, price or payment, essential conditions and a single next step. This section stays on **message design**, not screen placement by zone.
Workshop waiting and service journey — separate guide
Reception, repair wait and vehicle collection follow a different operational journey than showroom sales. We do not develop that flow here.
See: /en/magazine/automotive/digital-screens-automotive-service-centres-reception-waiting-collection.
Use the screen to boost accessories and commercial aftersales
Accessories, warranty packs and commercial aftersales offers can appear on showroom or handover screens with image, price and a short CTA. Focus stays on the **sales message**, not workshop logistics.
Four visual examples for your screens
Before you plan where each screen goes
Once your commercial messages are clear, move to the guide on **zones, journey stages and screen purpose**: /en/magazine/automotive/digital-signage-car-dealerships-8-content-ideas. Do not duplicate idea catalogues there — that article owns placement and moment.
How iMediaGO helps
iMediaGO helps you publish and update the commercial messages described here. This is not a scheduling or playlists tutorial — for the automotive solution, see /en/industry/automotive-digital-signage/.
Digital signage for car dealerships
Promote vehicles, offers and services on screen from one panel — the commercial hub for automotive businesses.