How to highlight a specific product on your restaurant screens

Start with a single decision you want to trigger

Before opening a design tool, define which product you want to push. Not all products need the same boost at the same time: a new dish, a seasonal one, or one you particularly trust can be good candidates.

The key is to reduce the promotion to a single decision. For example: 'I want more customers to order the chocolate cake with a creamy centre this week.' That concrete objective forces you to eliminate everything that doesn't help trigger that decision.

If you try to promote two or three products at once, the screen becomes a mini menu and loses its power. Choose one, clear the message, and let the other products wait their turn in another campaign.

Keep a clear hierarchy inside the promotion

In a visual promotion, the product image should lead the composition: large, well lit, appetising. The name and a short description reinforce the offer. Secondary elements — including price — should not compete for the first glance.

For when to show the price in a restaurant screen promotion — and when price can be the main hook — see /en/magazine/restaurant/why-capturing-attention-matters-before-showing-the-price.

Demonstration: from a menu dessert to featured product

What should remain consistent across screens

Between one screen and the next, the promotion should feel like the same campaign, even if each slide has a different composition. That continuity is achieved by maintaining the same product, the same colour palette, the same typography, and a similar visual structure.

There's no need to repeat exactly the same design; in fact, it's good to vary the angle, framing or text distribution so the sequence doesn't become monotonous. But the viewer should instantly recognise they're still seeing the same chocolate cake promotion.

Continuity also affects the message: if on one screen you say 'creamy centre' and on the next you change the argument, you lose coherence. Keep the central idea and only change the way it's presented.

What often weakens a visual promotion

There are mistakes that are frequently repeated and weaken any visual promotion:

- Too many products on one screen: attention is scattered and none stands out. - Excess text: the more they read, the less they look. Two or three lines are usually enough. - Premature or oversized price: if the price competes with the product image, the customer focuses on cost and not on desire. - Generic CTA: 'Click here' or 'Learn more' don't invite ordering a specific dessert. Better a direct call to the product. - Repetitive compositions: four identical screens bore and lose impact. Vary viewpoint without losing identity.

Avoiding these mistakes is easier when you're clear that the goal is to highlight a single product and guide attention towards it.

Apply the same logic to your own screens

Once you understand the logic of visual promotion, the next step is to apply it to your own screens. Define a product, choose a brief message, prepare a sequence of three or four slides, and publish it in a visible location in the restaurant.

With iMediaGO, you can create and publish visual campaigns for your screens without any design knowledge. The same structure we've reviewed (one product, one decision, a coherent sequence) can be materialised into a campaign ready to air.

It's not about turning the whole venue into advertising, but about using the screens you already have to guide decisions at key moments, like dessert.